Development Strategy In 2022-2026

• Restructure the product portfolio based on the brand structure for the long term;

• Review product quality and optimize the process of launching new products;

• Improve the price structure, packaging specifications by each channel and each region to optimize the product structure based on market demand and future growth potential;

• Build a new product portfolio prepares for portfolio expansion over the next 5-year period.

• Optimize operational capacity and expanding multi-channel distribution services directly to consumers;

• Build strategic cooperation with potential partners for opportunities to expand the product portfolio;

• Enhance trade promotion activities to find new export customers;

• Promote customer support to overcome difficult periods, maintain import and sales of Vinamilk's products;

• Exploit opportunities in potential markets through joint venture investment, M&A;

• Seek opportunities to expand production and business activities in markets that already have a presence such as the US, Cambodia, Philippines.

• Restructure the business model, focusing on adjusting functional requirements, capacity and evaluating the performance of the sales team;

• Restructure the distribution organization, focusing on adjusting the role and activities of distributors in Vinamilk's supply chain;

• Build a foundation of technology mastery, preparing for projects to optimize business operations with automation and data analysis; Get started with digital sales & marketing.

• Build brand value and preparing the foundation for organizational restructuring, including re-evaluating the competency requirements of management positions, developing business planning mechanisms and evaluating performance.