Vinamilk

Strategy

2022 - 2026

Develop superior products and experiences for consumers

Restructure the product portfolio based on the brand structure for the long term.
Review product quality and optimize the process of launching new products.
Improve the price structure and packaging specifications by each channel and region to optimize the product structure based on market demand and future growth potential.
Build a new product portfolio to prepare for portfolio expansion over the next 5-year period.

Create new business opportunities

Optimize operational capacity and expand multichannel distribution services directly to consumers.
Build strategic cooperation with potential partners for opportunities to expand the product portfolio.
Enhance trade promotion activities to find new export customers.
Promote customer support to overcome difficult periods, maintain import and sales of Vinamilk’s products.
Exploit opportunities in potential markets through joint venture investment and M&A.
Seek opportunities to expand production and business activities in markets that already have a presence such as the US, Cambodia, and the Philippines.

Promote the application of technology in sustainable agriculture

Restructure the business model, focusing on adjusting functional requirements, capacity, and evaluating the performance of the sales team.
Restructure the distribution organization, focusing on adjusting the role and activities of distributors in Vinamilk’s supply chain.
Build a foundation of technology mastery, preparing for projects to optimize business operations with automation and data analysis; get started with digital sales & marketing.

Become a talent destination

Build brand value and preparing the foundation for organizational restructuring, including re-evaluating the competency requirements of management positions, developing business planning mechanisms and evaluating performance.

DEVELOPMENT STRATEGY 2022 - 2026