2023 DEVELOPMENT STRATEGY
DEVELOP EXCELLENT PRODUCTS AND SUPERIOR EXPERIENCE FOR CONSUMERS
Restructure product porfolio based on long-term rebranding;
Review quality of entire product portfolio and optimze the process to relaunch innovative products;
Improve the costing structure, packaging in line with sales channel and region to match products and market demand with potential growth;
Prepare R&D capacity for product portfolio expansion aligned with 5-year strategy.
PROMOTE THE APPLICATION OF TECHNOLOGY IN SUSTAINABLE agriculture
Restructuring the business model, focusing on adjusting functional requirements, capacity and performance evaluation of the sales team;
Restructuring distribution organization, focusing on adjusting the role and activities of distributors in Vinamilk's supply chain;
Building a foundation of technology mastery, preparing for projects to optimize business operations with automation and data analytics; sales & digital marketing led the transformation.
Create new business opportunities
Optimize operational capacity and expand direct-to-consumer multi-channel distribution services;
Building strategic cooperation with potential partners for product portfolio expansion opportunities;
Strengthen trade promotion activities to find new export customers.
Promote sales support to help customers overcome difficulty period to maintain business with Vinamilk;
Take advantage of potential markets through joint venture, M&A;
Seeking opportunities to expand production and business activities in existing markets such as the US, Cambodia, and the Philippines.
Become the destination of talents
Building employer brand and preparing the foundation for organizational restructuring, including re-evaluating the capacity requirements of management positions, building a business planning mechanism and evaluating performance.
