Since 1976, VINAMILK has grown from a reconstructed facility in a war-ridden country to become world’s top 50 dairy company, with an unwavering commitment for health and wellness through nutrition. Our mission is to nurture the next generation. We will continue to set the standards for food quality, engage deeply with our customers, deliver personalized and sustainable solutions, and exercise greater corporate and social responsibility, all powered by R&D and technology disruption.

The Digital Marketing team within the Strategy & Innovation office drives strategic initiatives aimed at reshaping customer behaviors, transcending traditional marketing norms. Content marketing plays a pivotal role in this, including efforts to recruit new users to our category and nurture and retain existing ones.

• Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience.

• Conduct market research, audience analysis, and communication channel analysis to identify industry trends and customer pain points, guiding content planning and optimization efforts.

• Establish guidelines and implement a measurement framework to uphold quality standards for content marketing.

• Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content.

• Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers.

• Lead the end-to-end content creation process, from ideation to distribution, ensuring alignment with brand messaging and audience preferences, and meeting production deadlines.

• Drive go-to-market thematic campaigns, integrating content across various channels including paid, owned, and earned media channels.

• Recruit and contract new content creators as needed.

• Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities.

• Conduct A/B testing and experimentation to refine messaging and enhance user experience, driving organic growth and improving brand visibility.

• Bachelor’s degree in business, Marketing, or related field.

• 5+ years of experience in digital marketing/content marketing.

• Strong knowledge of various aspects of content marketing for brand building and sales-driven goals.

• Excellent written and verbal communication skills.

• Creative thinker and problem solver.

• Ability to thrive in matrix environments and build relationships with stakeholders.

• Demonstrated leadership experience.

• Excellent project management and organizational skills.

• Detail-oriented with logical thinking and execution.

• Excellent writing and research abilities with a knack for quickly grasping new concepts.

• Master’s Degree

• Direct experience building a content marketing capability from scratch

Application: Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)

Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large of number of applications Vinamilk receives. Thanks for your attention and application!