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Cơ hội
Nghề nghiệp
Nghề nghiệp
DTC Users Growth Manager
Main Responsibilities
Strategic Planning:
• Conduct funnel and path analysis to identify customer experience gaps.
• Define and prioritize growth strategies to align with overall business goals.
• Set and monitor growth KPIs to ensure they support DTC objectives.
Market Research & Insights:
• Continuously research market trends, competitors’ actions, and customer feedback to adjust growth strategies.
• Ensure the growth initiatives are in line with shifting market dynamics and consumer behavior.
Research & Experimentation:
• Conduct A/B testing and experiments to understand user behavior and optimize customer journeys.
• Collaborate with cross-functional teams (product, content, media) to refine growth strategies based on test results and data insights.
• Use market research to stay ahead of trends and enhance product features for better engagement and conversion.
Acquisition:
• Build the acquisition program to get new users and convert them into first time purchasers with the efficiency mindset.
• Work with media team to target high-intent users
• Work with product team to design journey to turn traffic to purchasers.
Customer Lifetime Value (CLV):
• Optimize user onboarding processes to enhance the initial customer experience and reduce time to value.
• Develop strategies to boost customer lifetime value by identifying opportunities for upselling, cross-selling, and improving retention.
Measurement & Reporting:
• Track and analyze user behavior, conversion rates, and campaign performance.
• Build and maintain a comprehensive DTC tracking dashboard to monitor product performance, paid media impact, and website/app conversion metrics.
• Interpret key metrics and generate detailed reports to uncover product issues and opportunities for optimization.
Management & Leadership:
• Oversee and optimize paid marketing efforts across all channels, balancing growth goals with budget and ROI considerations.
• Communicate growth strategies and progress across departments, ensuring collaboration and alignment with growth objectives.
• Manage budgets for all growth initiatives, ensuring efficient use of resources for maximum impact.
Qualifications
• Bachelor’s degree in Business, Marketing, Data, Commerce
• Minimum of 3-5 years of experience in a growth management role, preferably within e-commerce or DTC environments.
• Proven success in driving customer acquisition, engagement, and retention through data-driven growth strategies.
• Strong ability to lead and collaborate with cross-functional teams to achieve growth objectives.
• Advanced analytical skills for interpreting data, identifying trends, and translating insights into actionable growth plans.
• Experience in conducting market research and competitor analysis.
• Excellent communication and presentation skills, with the ability to explain complex strategies and findings clearly.
Application: Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)
Please note that only qualified profiles will receive a reply and be contacted for an interview due to the large of number of applications Vinamilk receives. Thanks for your attention and application!
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