Cơ hội
Nghề nghiệp
Senior manager/ manager customer retention
About us

Since 1976, VINAMILK has grown from a reconstructed facility in a war-ridden country to become world’s top 50 dairy company, with an unwavering commitment for health and wellness through nutrition. Our mission is to nurture the next generation. We will continue to set the standards for food quality, engage deeply with our customers, deliver personalized and sustainable solutions, and exercise greater corporate and social responsibility, all powered by R&D and technology disruption.
The Digital Marketing team within the Strategy & Innovation office owns digital marketing strategy & execution (demand generation, growth, and performance) for brands across sales channels (online, retail, offline), across all areas related to acquisition, engagement & retention, and analytics, across channels: content, paid media, paid social, web, email, or SMS.

1. Main Responsibilities

• Own all customer retention strategy and manage retention campaigns via Customers Data Management Platform, CRM, Web Analytics, Email, SMS, Facebook Messengers, Zalo

• Build customer retention model and retention cost structure

• Work closely with Ecom team to build Loyalty Program and design retention campaigns which are reflective of assortment, channel, commercial strategy from Ecommerce standpoint

• Lead Digital data segmentation and qualified data scoring

• Be a key contributor to the Digital Communication Strategy

• Day to day management of all aspects of retention campaign development

• Design A/B testing strategy

• Ensure all campaigns are tagged for effective reporting

• Work closely with the Acquisition & Data team to ensure effective targeting and acquisition

• Weekly reporting on activity, KPIs and budget

• Build and oversee the monthly budget for Retention part

• Update digital marketing trends and what the competition is doing in the space

• Work with Project Manager & Product Manager to build CRM tech tool

2. Basic Qualifications 

• Bachelor’s Degree in Business, Marketing, or related field

• 5+ years of digital marketing/ customers growth/ CRM experience

• Strong knowledge of various aspects of digital marketing for retention: customer data hierarchy, segmentation, customer journey builder, life-time value measurement, repeated purchase schemes design, content strategy, marketing automation

• Firm understanding of all performance marketing tactics and metrics (Open Rate%, Click Rate%, Data Qualification Rate%, Contracted Rate%, Conversion Rate%, Lifetime value)

• Technical background a plus (conversion tagging, FTP, HTML, SQL)

• Experience of operating retention program on Salesforce, Hubspot, Odoo, Zoho, MailChimp

• A proven track record of successful marketing campaigns with DTC marketing model

• Excellent written & verbal communication skills

• Creative thinker and problem solver

• Thriving in matrix environments and are adept at building relationships with different stakeholders

• Proven record of leadership in a work setting and/or through extracurricular activities

3. Preferred Qualifications

• Master’s Degree

• Direct experience building a digital marketing capability from scratch

• Direct Experience in CPG industry


Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)
Thanks for your attention and application!

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