Do it allJust for you
Day by day, Vinamilk accompanies millions of people across 50 countries, we have reached beyond the scope of dairy products. Today, in our expedition into the future, we aim at you with all our determination and ability so that each product is a promise - that you can take good care of yourself and your loved ones.
A name with 47 years of history
Vinamilk started with an unshakable belief in a Vietnam that can be self-sufficient in nutrition. Deep inside us is the desire for national stature and happiness, now conveyed in the strong, liberal handwriting of the Vietnamese spirit. Do you recognize the smile on the dot of the letter "i". That is what we remind you of the familiar, close feeling of a brand that has been and will always be with you on your journey of life. A drop of milk in the belly of the letter "a", combined with the words "Est 1976", is how we cherish the values that have made Vinamilk stand in the hearts of consumers.
A poetic palette of colors
It is still the familiar green color of Vinamilk that you always love, but richer, more brilliant, combined with the sweet milk cream color, creating two main colors. Although bold and determined, we do not want to lose our own personality.
Not stopping there, we wonder why we have to limit ourselves to just two colors? Vinamilk is not just a milk brand, Vinamilk is a life full of colors. Inspired by the richness and abundance of Vietnamese culture and cuisine, the tropical color palette was born. It is the color of food and drinks throughout this land, the color of water spinach, star apple, salted eggs, rambutan, taro, amaranth... The 28 selected colors symbolize the richness and beauty of our country. Vinamilk appears before your eyes with a new, attractive, rich and vibrant appearance.
A world bursting with imagination
Vinamilk's new brand identity reflects the youthful energy and aspiration of the Vietnamese people. You know, we were inspired to create designs based on Vietnamese art materials from different periods. These are the borders on stamps and posters from the 1970s, or the patterns of fabrics, ancient artifacts, and Bronze Drums... The diverse patterns from triangles, spirals, rectangles, diamonds... when combined with our rich Vietnamese color system, create an endless world of borders and patterns.
A friendly and close Vietnam
A library of hand-drawn illustrations inspired by works and creations throughout the country. We cherish the value of Vietnamese culture and want to tell stories about us, about Vietnam, to generations across the country and around the world. From the corners of the city, to the delicious dishes, to the spontaneous street vendors, the world of Vinamilk is present in every Vietnamese life: rich, vibrant, and colorful.
A bold, determined voice, generous and open-minded, always being yourself
The visual language combined with creative fonts helps Vinamilk clearly express the brand personality. The multilingual system helps us convey our story without any barriers. The new typeface is the result of a character set designed with 3 font sets. Not only is it new in font design, but it is also new in brand voice, which is both soft and strong, somewhere familiar in spontaneous conversations that are very Vietnamese. The main font has a nostalgic serif typeface on the top, reminiscent of the classic style, while the bottom shows a modern sans serif typeface, a minimalist manifesto. We call it a "hybrid" font, a harmonious combination of traditional and modern features.
