Vinamilk is looking for an Senior Affiliate Marketing Specialist within the Strategy & Innovation Office. In this role, you will develop and manage affiliate marketing programs across e-commerce platforms and company websites, aiming to drive traffic, increase conversions, and grow revenue through strategic partnerships with publishers, KOLs, and affiliate networks.

Key Responsibilities:

1.Plan & Management

  • Build and manage affiliate strategy (target, approach, programs…) on e-commerce platforms (Shopee, Lazada, TikTok Shop)
  • Ensure campaign execution and control content quality produced by influencers
  • Scale up affiliate sales and manage P&L and conversion rate
  • Closely collab with other functions in Ecom marketing team: Content, Livestream Ops, Ad Ops to understand how the customer journey by each category and by segment is designed & actually performed through multiple touchpoints and define customized affiliate approach for each cate and each segment
  • Develop affiliate toolkit & playbook

2. KOL/KOC Community management

  • Recruit, onboard, and maintain strong relationships with affiliates, KOLs, MCN,  content creators, and publishers.
  • Coordinate with internal teams (media, content, design, tech) to provide affiliates with necessary assets and tracking tools.
  • Analyze data to identify top-performing affiliates and develop strategies to scale their impact.
  • Ensure compliance with brand guidelines and affiliate policies.
  • Stay updated on industry trends, competitor activities, and new affiliate technologies.
  • Prepare regular performance reports and present insights to management.

3. Partnership management

  • Explore, collaborate with internal & external stakeholders to scale up online sales through seamless purchasing journey & activities design with ROI mindset
  • Partner with appropriate businesses who target similar target shoppers or have similarities in approaching end customers to build brand excitement through trials

Job Requirements:

  • Bachelor’s degree in Marketing, Business, E-commerce, or related fields.
  • 5+ years of experience in affiliate community management, ecommerce business development, key account management
  • Familiarity with affiliate platforms such as AccessTrade, Shopee/Lazada Affiliate, TikTok Creator Marketplace
  • Experience working with influencers, publishers, and affiliate networks for all activities.

Skills:

  • Strong communication and relationship-building skills.
  • Business mindset with ability to catch the new opportunities
  • Project management and multitasking abilities.

Preferred

  • FMCG background
  • Strong understanding of Ecommerce marketing activities