I. Job Responsibilities:
- Supervise the implementation and monitoring of detailed action plans, sales plans, and promotional activities across channels to achieve overall objectives (revenue, cost, coverage, brand image, etc.)
- Develop recruitment plans and allocate PG teams according to market demand and business strategy
- Monitor and evaluate PG performance, ensuring compliance with regulations and processes to achieve business results
- Maintain and improve PG service quality at points of sale, provide excellent customer care, and build sustainable customer relationships
- Set KPIs for PGs and monitor performance; propose improvements based on analyzed data
- Prepare periodic reports on PG team activities and performance
- Design training programs on sales skills, product knowledge, and communication skills for PGs
- Organize regular coaching sessions and assess PG competencies
- Develop career paths for potential PGs
- Work closely with Sales and Trade Support departments to ensure consistency and alignment in program implementation
II. Requirements
- Over 10 years of experience managing PG/PB teams or in equivalent roles
- In-depth understanding of the FMCG market, with solid experience and knowledge of distribution channels (GT, MT, stores)
- Strong leadership, communication, training, and problem-solving skills
- Excellent analytical and planning abilities
- Strong negotiation skills
- Effective communication, presentation, and persuasion skills
- Proficient in office software and data analysis using BI tools
