Vinamilk is looking for an SEO Content Specialist to lead and execute content strategies that drive organic traffic and sales through search engines. This role focuses on planning, coordinating, and optimizing high-quality content that aligns with SEO best practices, AIEO (AI Engine Optimization), and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) standards. 

Key Responsibilities 

  • Act as the main contact point for working with external agencies on SEO content planning and execution. 

  • Conduct keyword research for product categories and individual products to identify high-potential search terms. 

  • Develop content plans including main topics, article outlines, and publishing schedules. 

  • Align content plans with brand teams across business units to ensure consistency and relevance. 

  • Coordinate and oversee the production of SEO articles, ensuring alignment with brand tone and product messaging. 

  • Quality control (QC) all articles to ensure they meet SEO standards, AIEO principles, and EEAT guidelines. 

  • Ensure content is high-quality, trustworthy, and fact-checked to support AI quoting and LLM compatibility. 

  • Monitor and analyze organic traffic performance and conversion rates from SEO content. 

  • Continuously optimize content based on performance data and search trends. 

  • Collaborate with SEO technical team to ensure proper indexing, structured data, and crawlability of content. 

  • Support initiatives to grow organic search visibility and drive revenue from organic channels. 

Job Requirements 

  • Minimum 3 years of experience in SEO content creation or digital content strategy. 

  • Strong understanding of SEO principles, keyword research tools, and content optimization techniques. 

  • Familiarity with AIEO and EEAT frameworks and how they apply to content strategy. 

  • Experience working with cross-functional teams including brand, product, and technical SEO. 

  • Excellent writing and editing skills with attention to detail and brand consistency. 

  • Ability to analyze content performance using tools like Google Search Console, GA4, and SEO platforms. 

  • Proactive mindset with strong project management and communication skills. 

  • Experience in FMCG industries is a plus.