Develop and implement strategic initiatives to enhance brand advocacy and expand brand influence across digital and community platforms. Collaborate cross-functionally to establish standardized frameworks and manage content partnership programs that drive credibility and engagement.

- Collaborate with Brand, Strategy, Legal, and Corporate Affairs teams to understand product/category insights and define advocacy-driven communication strategies.

- Plan and execute community-based and influencer-driven brand initiatives through parenting groups, forums, online communities, and macro/micro opinion leaders.

- Develop and maintain the Brand Advocacy Playbook, including communication angles, partner guidelines, publishing schedules, and campaign measurement models.

- Coordinate with media platforms, publishers, and community-based networks to develop collaborative content that promotes positive brand positioning.

- Negotiate, plan, and supervise content partnerships aligned with brand identity and strategic messaging.

- Monitor and analyze performance metrics across key campaigns: reach, engagement, sentiment, brand favorability, and earned media value.

- Oversee execution by agencies and partners to ensure message alignment, delivery quality, and cost-effectiveness.

- Bachelor’s degree in Communications, Marketing, Sociology, or related disciplines.

- Minimum 2–3 years of experience in social content, influencer marketing, or advocacy strategy in FMCG or digital agencies.

- Strong ability to translate consumer and category insights into advocacy strategies and content plans.

- Experience in developing advocacy playbooks or SOPs is a strong advantage.

- Proven coordination skills across internal and external stakeholders.

- Creative, analytical, and result-oriented with strong project management capabilities

• Should you be interested in this position, kindly send your profile and cover letter to email: recruitment@vinamilk.com.vn (Recruitment Team – HR Dept.) Thanks for your attention and application!