Since 1976, VINAMILK has grown from a reconstructed facility in a war-ridden country to become world’s top 50 dairy company, with an unwavering commitment for health and wellness through nutrition. Our mission is to nurture the next generation. We will continue to set the standards for food quality, engage deeply with our customers, deliver personalized and sustainable solutions, and exercise greater corporate and social responsibility, all powered by R&D and technology disruption. 

The Digital Marketing team within the Strategy & Innovation office owns digital marketing strategy & execution (demand generation, growth, and performance) for brands across sales channels (online, retail, offline), across all areas related to acquisition, engagement & retention, and analytics, across channels: content, paid media, paid social, web, email, or SMS. 

•   Identify critical SEO key performance indicators (KPIs) on a monthly basis with a focus on e-commerce sales 

•   Conduct a comprehensive website audit covering all aspects ranging from technical factors to on-page and off-page elements 

•   Conduct extensive keyword research and analysis 

•   Devise strategies for entity building, site structure, schema, on-page optimization, and off-page optimization techniques, such as link building, PBN, and social stacks 

•   Monitor SEO performance and identify potential risks regularly 

•   Stay up-to-date with the latest SEO best practices 

•   Partner with the Content/Marketing team to develop a keyword list and content strategy for website, blog, and PBN (if any) 

•   Collaborate closely with the Product team to ensure all necessary features are available for the CMS 

•   Cooperate with the Developer team to identify and fix technical issues and optimize the website 

•   Identify, negotiate with, and collaborate with an external SEO agency if deemed necessary 

•   Provide regular and standardized reports on website performance and SEO initiatives 

•   Bachelor’s degree in Information Technology, Management Engineering, Marketing 

•   Excellent communicator (both written & verbal) and creative thinker, with an ability to use data to inspire new design executions 

•   Excellent at research ability 

•   A great storyteller with a strong consumer instinct 

•   Excellent verbal and written communication skills 

•   Agility, able to operate successfully in a rapidly changing, ambiguous and undefined environment. 

•   A self-starter, proactive and hands-on approach. 

•   A passion for working in and managing a fast-paced, collaborative environment. 

•   Relevant working experience for at least 3 years 

•   Working knowledge of HTML, CSS, Google Search Console, Google Analytics 

•   Agile in using new tools: Semrush, Content AI generator 

•   Proven SEO experience 

•   Direct experience building a digital marketing capability from scratch 

•   Direct Experience in CPG industry 

Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.) 

Thanks for your attention and application!