E-Commerce Commercial Manager
About the role
The E-commerce Commercial Manager partners closely with the rest of management and Ecommerce team to provide commercial directions and activities of Ecommerce commercial team. Responsibilities include defining and executing the sale revenue, ecommerce partnership direction and platform development strategy.

This position requires a keen ability to translate data into actionable steps to grow the business and taking a hands-on and proactive approach to the work is essential. The E-Commerce Commercial Manager will meet or exceed all annual sales goals for Vinamilk Ecommerce channel while fostering collaboration with all departments that work on the business.

1.Main Responsibilities
Commercial and Growth
-Lead and execute commercial plan for the Ecommerce channel with the top management and ensure the evolvement and growth of Ecommerce
-Capture, analyze and assess all the market trends, consumer behaviors, go-to-market models for channel long-term sustainable growth
-Drive the growth and efficiency of ecommerce channel via sales initiatives in synergies with marketing initiatives
-Testing commercial initiatives per strategy plan with financial implications and benefits/ cost analysis.
-Oversee monthly performance results in order to analyze and give recommendations. (sales data, product sales, consumer data)

Business Development and Partnership
-Drive business relationships with key accounts of different types to ensure business targets are met and nurture long-term business growth
-Develop JBP with key Ecommerce partners and monitor the implementation of JBP plan
-Manage partnership and network with key partners including Ecommerce marketplace

Promotion and customer
-Be responsible for relevant promotion plan and scheme for the whole ecommerce channel and each key individual partners.
-Interact with Trade Marketing Department to ensure healthy growth, promotion effectiveness and channel price conflict of the company.
-Interact with Ecommerce Operation and Customer team to ensure optimal order delivery and customer experience delivered within required SLAs
-Interact with different Marketing Category team to leverage Company’s marketing plan for product and category growth via Ecommerce Channel
-Interact with Digital Marketing and Branding to execute the relevant branding and digital marketing plan for Ecommerce channel and calendar across all channels
-Exercise a "test and learn” approach improving the effectiveness of spend - optimizing campaign creativity, copy, and consumer cohorts
-Use data analytics to track performance to goals and identify opportunities for growth across segments of the company

-Directly supervise commercial team members for periodical performance
-Develop and monitor KPI set for the team members and conduct monthly performance appraisal.
-Be an influential contact points for collaborative problem-solving with Operation & Customer, Marketing, IT, Retail, Finance depts.
-Design and drive learnings & development curves for all members in Ecommerce Commercial Team

2.Basic Qualifications
-Minimum 8 years of experience with at least 4 years with a direct-to-consumer business with a strong online/e-commerce/digital presence and experience launching or growing new brands. Must include analytics-based decision-making where success is measured in terms of revenue growth, conversion, ROAS, and best-in-class content
-Bachelor’s degree or equivalent work experience required. Degree in Business, Marketing, Advertising, Communications, or a related discipline preferred
-Proven ability to simplify the complex, successfully articulate and address complex business issues and opportunities to management and cross functional partners
-Excellent written, verbal, interpersonal and presentation skills. Ability to clearly articulate trends, results & strategy based on data analysis and present appropriate adjustments to marketing plans accordingly
-Results-oriented: demonstrates a sense of urgency for overcoming obstacles and achieving measurable results; resourceful and driven; willing to get hands dirty and personally drive projects and timelines
-Strong experience in business planning and e-commerce strategy development and promoting collaboration and driving problem resolution across all levels of a business including the c-suite
-Demonstrated ability to build and foster a dynamic, team-orientated, results-driven environment
-Working experience in platform tech, programming languages, web page design/layout, and performance measurement
-Lead and manage with empathy and integrity in accordance with our corporate Core Values

Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)

Thanks for your attention and application!
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