E-key account manager
About the role

As the E-KAM, you will be responsible for the performance of our pure play eCom business. This role will lead the expansion of our eCom customer base through either new 3rd party opportunities pure eCom players, affiliates, and market-place expansions. This role requires a balance of short-, medium- and long-term planning, and close collaboration with multiple stakeholders in a highly matrixed organization. You will need to be able to balance your priorities between what is needed in short term to hit the month and what is needed long term to grow our digital footprint. These are two separates, but equally important, skill sets. Balancing these and priority setting will be crucial for success.

1. Key Responsibilities

• Promote Vinamilk brands and unique value propositions to existing players: Platforms (Lazada, Shopee, Tiki, TiktokShop), Food App (Grab Mart, Now, Baemin)

• Establish and grow relationships and implement joint online business planning with strategic eCommerce partners.

• Implement ePICOS (e-Picture of Success) of Vinamilk Official Stores across online platforms to optimize availability, affordability, visibility, placement, and promotions.

• Optimize the online customer experience by suggesting unique value propositions for both clients and consumers. Influence user interface design and ensure standard practices and processes regarding the Vinamilk brand ID are followed.

• Drive for innovation through unlocking new business models, new portfolio, or new ways of consumers engagement.

• Collaborate with Operations & Logistics Manager to provide sales demand plan & forecast accuracy.

• Collaborate with the Media expert and Creative team to plan, coordinate and execute online merchandising initiatives, testing and measuring different approaches to messaging, design, and targeting those which drive the best results and response, across websites and devices.

• Manage a budget and responsible for securing digital budgets from marketing and trade activities that lead to traffic and conversion on online stores.

• Deliver integrated campaign planning, execution, and evaluation in online channels with strong collaboration across brands

• Drive P&L accountability and continuous optimization assisting with unit-economic analysis and path to profitability analysis

• Provide timely feedback to commercial leaders regarding performance, activities, and account strategy concerns, using relevant monitoring tools.

• Establish new data views and metrics to support the business and providing suggestions for improvement throughout the value chain.

• Build online shopper understanding through strengthening data sharing approach in each partnership.

• Identify performance adoption and identify opportunities to grow online sales in close collaboration with Data team

2. Key Requirements

• Bachelor’s Degree or above, preferably in business/marketing

• 5+ years of sales or brand management experience in consumer product industry or +2 years’ experience in eCommerce industry, related to FMCG products; must have proven experience in developing, executing campaigns & promotions to drive traffic and sales in Vietnamese online retail

• Past experience working as key account manager or marketing solution manager with a leading online retailer will be an advantage.

• Good knowledge of B2C purchase process and how to identify opportunities to create and accelerate demand

• Strong negotiation & motivation skills

• Strong collaboration skills & effective communicator

• Strong problem-solving skill

• Smart business acumen & strategic thinking, drive for innovations.

• A strong sense of responsibility and ownership of work

• Ability to conceptualize and execute projects, with strong bias for action and deliver results. Track record of developing and managing multiple marketing programs simultaneously.

• Ability to organize, plan, prioritize and meet deadlines; proven track record in achieving set objectives.

• Strong analytical skills to evaluate business opportunities, financial savvy to build financial analysis.

• Pro-active, creative, smart, resourceful, and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required.
• High energy level is essential, dedicated work ethics.

• Ability to adapt to evolving role and responsibilities, open to new learning opportunities and improvements

• Strong desire to continually improve work processes, systems and deliver against agreed objectives.


Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)
Thanks for your attention and application!

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