Sr manager/ manager customer acquisition
About us

Since 1976, VINAMILK has grown from a reconstructed facility in a war-ridden country to become world’s top 50 dairy company, with an unwavering commitment for health and wellness through nutrition. Our mission is to nurture the next generation. We will continue to set the standards for food quality, engage deeply with our customers, deliver personalized and sustainable solutions, and exercise greater corporate and social responsibility, all powered by R&D and technology disruption.
The Digital Marketing team within the Strategy & Innovation office owns digital marketing strategy & execution (demand generation, growth, and performance) for brands across sales channels (online, retail, offline), across all areas related to acquisition, engagement & retention, and analytics, across channels: content, paid media, paid social, web, email, or SMS.

1. Main Responsibilities

• Own the digital customer acquisition strategy and campaigns to grow new customer via Paid Social, SEO, PPC, Affiliates and Display, Video

• Build customer acquisition model and acquisition cost

• Work closely with Ecommerce team to ensure digital marketing channels are reflective of assortment, channel, commercial strategy from Ecommerce standpoint

• Be a key contributor to the Digital Communication Strategy

• Day to day management of all aspects of acquisition campaign development

• Design A/B testing strategy

• Identify opportunities to drive performance and build business cases if further investment is needed

• Ensure all campaigns are tagged for effective reporting

• Work closely with the Retention & Data team to ensure effective targeting and acquisition

• Weekly reporting on activity, KPIs and budget

• Build and oversee the monthly budget for Acquisition part

• Update digital marketing trends and what the competition is doing in the space

2. Basic Qualifications

• Bachelor’s Degree in Business, Marketing, or related field

• 5+ years of digital marketing/ customers growth experience

• Strong knowledge of various aspects of digital marketing: digital media, digital content, digital customer research.

• Firm understanding of paid social and all performance marketing tactics and metrics (CPM, CPI, CPA, CPC & LTV)

• Technical background a plus (conversion tagging, FTP, HTML, SQL)

• Strong knowledge in web analytics, ad tracking, and other biddable media

• Strong expertise in all forms of bidding media (Facebook, Instagram, TikTok, YouTube, Pinterest, LinkedIn, Google, and other social platforms)

• A proven track record of successful marketing campaigns with DTC marketing model

• Excellent written & verbal communication skills

• Creative thinker and problem solver

• Thriving in matrix environments and are adept at building relationships with different stakeholders

• Proven record of leadership in a work setting and/or through extracurricular activities

3. Preferred Qualifications

• Master’s Degree

• Direct experience building a digital marketing capability from scratch

• Direct Experience in CPG industry


Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)
Thanks for your attention and application!

Our job vacancies – Job title
Job Categories
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh 
Ho Chi Minh