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E-merchandise specialist
About the role
The eCommerce Merchandising Specialist will be a key member of the eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform & pure players. As such, you will support the execution of a strategy that unites product, content and commerce in a way that engages consumers and drives high converting shopping experiences.
1. Key Responsibilities
• Work alongside other eCommerce Merchandising Managers to execute a category merchandising strategy on-site, including but not limited to promotions, product launches, and campaigns
• Manage tactical product lifecycle for the site, including SKU and content setup.
• Brief PDP assets to creative team as defined by ecommerce style guide to educate customers and drive conversion
• Adjust product positioning on site and take a lead in campaign SKU curation in accordance with D2C objectives and inventory positions
• Execute strategies that align with category P&L and growth targets, working with internal finance teams on year-on-year comparatives and forecasting
• Work closely with Inventory Specialist, Demand Planning and Allocation to ensure adequate inventory positions
• Work closely with analytics team members to submit reporting requests that will help you become a category/product expert
• Tightly monitor SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.
• Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Category Management, Marketing, Demand Planning, etc.
• Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality as it relates to site merchandising
2. Key Requirements
• Bachelor’s Degree or above, preferably in business/marketing
• At least 2 years of relevant experience in eCommerce or digital marketing
• At least 1 year of experience in technical site merchandising in eCommerce
• Experience with Salesforce Commerce Cloud and its 'business manager' functions preferred
• Ability to deliver results in evolving framework with shifting priorities and technology
• Strong interpersonal skills and ability to develop and manage relationships with cross functional team members
• Strong analytical skills with an emphasis on Retail math and working knowledge of Excel. Experience with data visualization tools strongly preferred.
• Curiosity to learn, laser-focus on the details and resourcefulness with all that you do.
APPLICATION:
Should you be interested in this position, kindly send your profile and cover letter to email: sio_hr@vinamilk.com.vn (Recruitment Team – HR Dept.)
Thanks for your attention and application!
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